Today, Andrew works alongside his parents on their dairy farm, and he started using social media to share the farm’s story with non-farming Ontarians.
In addition, he is helping teach farmers and others working in agricultural about the value of social media on the farm.
“I really enjoy doing this. I’m not trying to convince people to do it (social media), but more trying to show them why people are doing it.”
Raised on a farm, Andrew had no intention of becoming a farmer. He left to study journalism, and from there he began working at a rural Ontario radio station. While there, he did agricultural reporting during the week and he milked cows on weekends.
“I can’t tell you whether I started milking because I wanted something to do, or whether it was because I wanted to be farming.”
Following his three years as a journalist, Campbell spent two years for an internet company. He left there to return to his family’s farm which he and his wife will eventually take over.
It wasn’t long after Campbell began using social media that he saw the potential of it on the farm. He thinks social media is a good way to share information with others, and connect farmers with consumers.
“All I’m trying to do is tell people on what we’re doing. We might as well…if we don’t tell our stories, someone else will.”
The challenge, he says, is in finding a way to give people information without overloading them.
Although Campbell has plenty to keep him busy at the farm (including raising next generation of their farm family – baby daughter Bella), he still takes some radio jobs. In his spare time, Andrew can be found at the local curling club, or at an event for the Eastern Canadian Farm Writer’s Association and his local Holstein club.